About What a Pav!
What A Pav! is a food brand from India that specializes in a popular snack called Wadapav. The brand wants to share the delicious taste of Wadapav with people all over the world, no matter their age. They believe their food makes people go "Wow!" and want to capture that feeling in their brand. What a Pav! is all about bringing the exciting flavors of Indian street food to everyone.
Advertising Campaign Brief: "What a Pav hain na!" for What A Pav!
Overview
The "What a Pav hain na!" campaign introduces What A Pav! as the perfect quick snack for students, professionals, and families. Using fun billboards, it positions Wadapav as the go-to solution for those who need a fast and tasty meal.
Campaign Goal
To show that What A Pav! is the best choice for anyone looking for a snack that's both quick and delicious, fitting easily into any lifestyle.
Target Audiences
Students - Often in a hurry and needing a quick bite.
Professionals - Looking for fast breakfast or snack options.
Families - Needing a quick meal solution without cooking.
Key Message
What A Pav! is the snack of choice for everyone—always ready and delicious, fitting perfectly into busy lifestyles.
Hashtag
#snapandsnack
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